With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market.
Airdate on WORLD: Nov 20, 2014
Airdate on PBS Weekend: Nov 22, 2014
Pamela A. Aguilar Editor:
Sabrina Schmidt Gordon