Austin, Texas
With a collective purchasing power of $3 trillion, people of color are quickly becoming the nation’s most sought-after consumers. Iconic brands are re-examining their marketing strategies in order to stay competitive in the changing marketplace. Latinos, with a buying power of $1.2 trillion, are at the heart of this new consumer focus. We take an exclusive look inside LatinWorks, one of the most successful multicultural ad agencies in the country, and learn how they are speaking to the multicultural millennial market.
Airdate on WORLD: Nov 20, 2014
Airdate on PBS Weekend: Nov 22, 2014
Credits
Director/Producer:
Pamela A. Aguilar
Editor:
Sabrina Schmidt Gordon
The Numbers
$3 Trillion
People of color have a $3 trillion buying power
$1.2 Trillion
Purchasing power of Latinos in the U.S.
698.3%
Projected growth in Latinas/Latinos’ buying power between 1990 and 2017
32%
LatinWorks revenue growth in 2013
Educational Resources
